Social Networks Mining for Analysis and Modeling Drugs Usage by Andrei Yakushev and Sergey Mityagin

This report by Andrei Yakushev and Sergey Mityagin describes the methodologies they used for this professional study where the API provided by social media websites and the postings and habits of social media posters were monitored to mine information about the drug use of populations. With proper algorithms and monitoring, people can figure out information about individuals and communities just by watching social media feeds. Even information like drug use and other habits and data that people would prefer not to be made public can be predicted and analyzed.

While the data mining for this report was merely academic, companies and the government also perform data mining to understand and respond to populations. Through data mining, data that would be kept out of professional realms may not be so easily separated.


“Invasion Of The Social Networks: Blurring The Line Between Personal Life And The Employment Relationship”

Robert Sprague’s aptly titled article, “Invasion Of The Social Networks: Blurring The Line Between Personal Life And The Employment Relationship,” discusses the increasing number of employment-related legal issues resulting from the employee interactions on popular social media networks. The reasoning for employers’ needs to vet potential employee through investigation of social media accounts is highlighted. Also discussed are the ethics of how invasive an employee background check should be and boundaries of privacy on social media.

Extending the online monitoring beyond pre-hiring processes, employee infractions result in dismissal from employment, and this is often a case when an employee discloses information or dissatisfaction with an employer. It discusses the role the National Labor Relations Board played in defending an employee terminated for such an infraction while also citing the employer fired the employed based on unlawful stipulations regarding social media conduct. Further examples shed light on the gray areas of employee expectations conflicting with employee privacy.

Staying professional on social media Keep your reputation in mind before you hit “post.”

Staying Professional on Social Media: Keep your reputation in mind before you hit “post.”

This is a short how to guide for using and posting social media for a professional account written by Elizabeth Rock who is social media and member engagement specialist for the AICPA. Rock has years of experience being a social media consultant mainly working for AICPA where she has helped grow the organizations social media presence. This short guide is part of a much larger how to guide that is part of the Edge e-newsletter that is sent out by the American Institute of Certified Public Accountants (AICPA).

Elizabeth Rock has written this article in a step by step manner that is easy to read and easy to comprehend. She gives great advise on how to use social media in the professional world that she says, “in a way that will help, and not hinder, your career.”

Some of the tips that she gives may seem like common sense to most people, but it is a good article to review and actually see how people are using social media to their advantage. If you are unsure how to represent yourself through posting for your company

How One Tweet Can Ruin Your Life

This contribution is a Ted Talk performed in July of 2015 by Jon Ronson entitled How One Tweet Can Ruin Your Life. Ronson is a journalist, author, screenwriter, radio presenter, and documentary film maker. The content of his Ted Talk is based on his book, “So You’ve Been Publicly Shamed.” In his talk, Ronson discusses early Twitter and how it was initially used as a platform to share or confess secrets and find solidarity amongst other Twitter users. However, Twitter has now turned into a place where people are torn apart and shamed when they are suspected of misusing their privilege.

Ronson focuses much of his talk on a woman named Justine Sacco. Sacco tweeted the following while waiting for her plane to Cape Town to take off: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” Sacco then turned off her phone for the next 11 hours during which time Twitter tore her apart for her perceived racism. What makes the story interesting is the fact that the Tweet was meant as a joke. Sacco later told Ronson that she was poking fun at the self-imposed bubble Americans live in. Unfortunately, the joke didn’t land. Sacco was the #1 trending item on Twitter worldwide and users collectively called for her to be fired. Her employer denounced her comments and let slip that she was midflight and couldn’t be reached. Twitter then found out exactly what flight she was on and set up a countdown to her landing. Pictures soon spread on Twitter of Sacco arriving in Cape Town.

Amid online celebrations for having “gotten” someone, the lines between what was acceptable and not blurred because of the special circumstances surrounding Sacco. Several Twitter users tweeted about what should be done to Sacco to see if her skin color truly protected her from AIDS. As Ronson said, “Women always have it worse than men. When a man gets shamed, it’s I’m going to get you fired. When a woman gets shamed, it’s I’m going to get you fired and raped and I’m going to cut out your uterus.”

In his Ted Talk, Ronson explores the way Twitter and other platforms have changed from a place of refuge to a place of shaming. Twitter has become a sort of angry mob that’s sole purpose is to annihilate people believed to have done wrong. Although some people on Twitter are guilty of misusing their privilege and spreading terrible ideas, Twitter users paint with too broad a brush. As Ronson says at the end of his talk, “The great thing about social media was how it gave a voice to voiceless people. But we’re now creating a surveillance society where the smartest way to survive is to go back to being voiceless.”