Branding in the Age of Social Media by Douglas Holt

https://hbr.org/2016/03/branding-in-the-age-of-social-media

This article, written by Douglas Holt in the March of 2016, focuses on the business and marketing aspect of social media use, particularly how social media and the web has affected companies’ branding over time. It focuses most strongly on how social media and the web has transformed communication itself and how our culture absorbs information and advertising. Examples of branding via Youtube and advertisements on social media are brought up as strong examples of how certain branding strategies have been weakened on the web due to how people use social medias and who is popular on them.

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What Will a Future Without Secrets Look Like?

“What will a future without secrets look like?” That’s the question Alessandro Acqusiti asks the audience of this TED Talk about internet privacy. After revealing chilling research about how he can predict 1 out of 3 social security numbers online. The method? You’ll have to see it to believe it.

Defining Digital Activism and its Application to Non-Violent Conflict

Though the concept has become very popular, the act of digital activism is relatively new. This study “Digital Activism and Non-Violent Conflict”, done by communication experts Frank Edwards, Philip N. Howard, and Mary Joyce, attempts to define what digital activism is and how it is used around the world. As well as applying digital activism to non-violent conflicts and discussing when these campaigns of the future can be successful.

“About Face-Scholarly Publishing and Social Media Regulation”

Published October 2017, Kent Anderson’s “About Face-Scholarly Publishing and Social Media Regulation,” analyzes critically the loopholes and political aspects of Facebook in the past few years. Anderson entertains the idea of a regulated social media and how users may perceive it. A question posed is his article is where scholarly publishers will turn too when Facebook and other media sources’ growth is stunted by regulation.

TED TALK: What makes something go viral, with Dao Nguyen

Dao Nguyen: What makes something go viral?

Nguyen, a publisher at Buzzfeed, discusses the science behind what makes a post go viral through what she calls cultural cartography, or using past trends to map and potentially predict what kind of posts will explode online. While it sounds like a heartless, cold endeavor, Nguyen’s protocol actually separate the data into more human categories like identity, humor, and stories that make us feel connected to each other. She further contextualizes data as belonging to consumers, not to media giants, and challenges the notion that users have little control over the social media content they are exposed to online. In terms of the past and future of social media, the concept of cultural cartography can be mapped onto predicting the future of social media, usage, and determining what users really find to be of value.

Research 2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media by Alfred Lua

Research 2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Lua highlights current trends in social media and suggests how they might move forward. It includes cited sources on the number of social media users, the rise of social messaging and chatbots, and even a note about the fall of organic or referral traffic on sites. This statistic provides an interesting counterpoint on the idea that businesses are using social media more and more and have a significant amount of control over what users see (and don’t). Despite this, Lua does admit that businesses are spending more on ads and social growth, so this article provides an interesting place for conjecture about how the fiscal aspect of social media will change both short and long term.